Vera Polyakova’s passion is creating meaningful experiences.
As an Optimization Evangelist at Kaizen Platform, Vera works with clients to create chemistry between their digital marketing experiences and their customers needs and wants.
Experiences that drive others to take action.
Vera utilizes the delicate combination of her skills and background in Psychology, User Experience (UX), Usability Testing, Leadership, and Process Improvement, to devise optimization and creative strategies that accelerate the digital customer experiences and journey.
Equipped with a vivid imagination and abstract ideas.
Vera is an active speaker, career development and life coach, and creator of the UX design framework – MiiR Model©.
Vera empowers people with her unique knowledge and crafted model by speaking at conferences and local events. Her leadership is apparent in her tireless effort to help others achieve their goals.
MiiR Model© – Designing for the World!
MiiR (Meaningful, inviting, interactive, Reinforcing) is a model I created to best describe the necessary components and principles that make a product or initiative successful.
Build Meaningful Experiences & Engagement
This model is to inspire and guide enablers, product designers, marketers, organizational leaders, and others through the creation and implementation of new products and initiatives that won’t only occupy the market or an organization, but motivates and instills a new way of thinking.
In the Russian language pronunciation of MiiR (meer) sounds like the word – World, hence the title ‘designing for the world’.